Ever since I started working with iTwixie, I’ve developed a business-to-business site that will extend our services and take advantage of the work we are doing with tweens. Allow me to introduce you to Tween Trends.
I know I’ve mentioned Tween Trends here before, but today is special because we are officially announcing the site. I’m excited to reach this phase as it’s been a few months in the making and now functions as our home base for much of our business related initiatives on iTwixie.
What We Do
As we moderate and work with tweens each day we glean specific insights such as trends and interests. These findings are compiled and published in a monthly issue of Tween Trends. We publish these issues for free! Cool right. If you are interested in receiving tween trends just visit the subscription page.
Our insights are just the tip of the iceberg. You can also design a custom study of tweens or ask simple questions one at a time. To learn more visit our announcement post with a comprehensive list of services and explanation.
Keeping it True to Tweens
Much of what I’ve done the past few weeks has been centered around social responsibility and quality content for this age group. Understanding how certain brands are doing it wrong when it comes to reaching this age group and applauding companies that are producing positive products have become my daily routine. We are looking to reach companies who work in the preteen demographic and help them better understanding a tween girl and what engages her.
Lab Coat Revolution
Rebecca and I had a conversation yesterday about wearing iTwixie lab coats to a science event. Our reason was to create some engaging contend for iTwixie itself. At first I thought it was a silly idea, but as the concept started to sink in we realized iTwixie girls are more lab coat oriented than, say, apron wearers. These girls excel in math and science and they are not Barbie girls. We know they are creative and curious about the world around them, so why not use a lab coat as a symbol to empower a generation of thinkers.
I’m excited for the future of Tween Trends and iTwixie. This new site is just one more step in our mission to build the best online community for tween girls.