Yesterday Rebecca was featured in an article on Forbes.com How Big Media Gets The Women-in-Biz Beat Wrong.
The article takes a look at female leadership in the business work and how media interprets their success. Congrats to Rebecca for such prominent placement.
Ever since I started working with iTwixie, I’ve developed a business-to-business site that will extend our services and take advantage of the work we are doing with tweens. Allow me to introduce you to Tween Trends.
I know I’ve mentioned Tween Trends here before, but today is special because we are officially announcing the site. I’m excited to reach this phase as it’s been a few months in the making and now functions as our home base for much of our business related initiatives on iTwixie.
What We Do
As we moderate and work with tweens each day we glean specific insights such as trends and interests. These findings are compiled and published in a monthly issue of Tween Trends. We publish these issues for free! Cool right. If you are interested in receiving tween trends just visit the subscription page.
Our insights are just the tip of the iceberg. You can also design a custom study of tweens or ask simple questions one at a time. To learn more visit our announcement post with a comprehensive list of services and explanation.
Keeping it True to Tweens
Much of what I’ve done the past few weeks has been centered around social responsibility and quality content for this age group. Understanding how certain brands are doing it wrong when it comes to reaching this age group and applauding companies that are producing positive products have become my daily routine. We are looking to reach companies who work in the preteen demographic and help them better understanding a tween girl and what engages her.
Lab Coat Revolution
Rebecca and I had a conversation yesterday about wearing iTwixie lab coats to a science event. Our reason was to create some engaging contend for iTwixie itself. At first I thought it was a silly idea, but as the concept started to sink in we realized iTwixie girls are more lab coat oriented than, say, apron wearers. These girls excel in math and science and they are not Barbie girls. We know they are creative and curious about the world around them, so why not use a lab coat as a symbol to empower a generation of thinkers.
I’m excited for the future of Tween Trends and iTwixie. This new site is just one more step in our mission to build the best online community for tween girls.
This was the first week of being on the phone reaching out to marketing departments and brand managers. Being on the opposite end of the cold call has really made me appreciate some of the vendors I had relationships with at AiP. Because trying to get the right person on the phone is a lot of work.
Are you looking to reach tweens?
If you do any market research or would like to get a message in front of tween girls iTwixie is a great place to do it. With ongoing input directly from tween girls, we’re perfectly positioned to give you the most up-to-date information about the types of interests tween girls have. What is most exciting about iTwixie is that we are forging a new market segment and no one else is operating in this space like we are.
As for me I’m learning more and more about this group everyday. I’ve started my profile as an admin and have begun to accumulate BFFs (Best Friends Forever).
Today was a pretty big day, PodCamp Pittsburgh opened registration for PCPGH 6 and I officially started a new full-time job.
If you keep up with my blog, you know I’ve worked part-time with iTwixie since leaving The Art Institute in February. My role has been Art Director/Designer creating a B2B website, multiple newsletters, graphics on the site and other random items. The most important job has brought that B2B site online and creating to tools for the business to grow in a market research direction. That site is called Tween Trends and is an exciting opportunity for iTwixie, but that’s not what this post is about.
The Next Step
The next step for iTwixie is to start selling. [insert always be closing reference here] The iTwixie user base has grown to a critical mass, we have multiple back-end tools to get great data out of what is happening, not only on the site, but what is going on in the minds of tween girls, and we have Tween Trends. So advertising, market research, and custom programs are on the menu. The only piece missing is who is going to sell it. That is where I come in.
After I was laid off in June, I took a few weeks off from any type of grind to just chill out. I knew that I didn’t want to put myself in the same hard-nosed job search that I went through in February. I knew there were a lot of things I didn’t want to do, and so I don’t know who suggested it first, Rebecca or me, but stepping up to the sales role at iTwixie just clicked together. Believe it or not doing silly graphics and newsletters for tween girls is a lot of fun. I never, in a million years, would have ever thought I enjoy working on content for girls, but I do. You should try it sometime.
My New Role
The past few weeks has involved me wrapping up a few design projects for iTwixie and starting the ramp up my sales skills. I don’t have a lot of details for you yet but if you have any questions just ask. I’m very optimistic about where iTwixie is going and I believe that they will grow to be a great company. This is a very exciting time to be a part of iTwixie as we are poised to grow in new areas over the next few months.
So that’s my big news and if you haven’t gone and registered for PodCamp Pittsburgh 6 go do it because this is going to be a great year.