Note: Originally Published on PodCamp Pittsburgh
Using the Modern Web
As the mainstream move to accept Web 2.0 (without being conscious of it) the tools for sharing have gotten more and more sophisticated. The lines between a website, blog, and social network are becoming blurred. Websites like Linkedin and Facebook are incorporating Twitter “like” functions. We have seen this for a long time in the realm of photo sharing and video sharing is not far behind. Sharing and creating content online is an expected aspect of “surfing” the web today.
The modern web provides us with excellent tools to create, share and build communities. From complex social networks to quick and dirty blog sites. These tools strive to giving users access to dynamic sharing with as few clicks as possible. I even have my mom using a blog, now that is progress. But my point is that sharing is now very simple and these simple sites are actually very powerful tools.
Recently I had a discussion with a colleague about using Tumblr as their main site for content. Now to be clear I don’t have anything against Tumblr, nor do I want to discourage people from using these tools. However in this situation I was surprised at how few hits the site was getting. Especially, because she is starting to attract advertisers and how often there is new content on the Tumblr.
When You Hit the Ceiling
The more I thought about the situation the more I realized that the site probably started as a fun little hobby and has grown into a popular page. Applying basic SEO think to the situation I thought there had to be a reason the Tumblr isn’t getting more traffic. How can you maximize keywords, does creating keyword links help, naming photos, meta data, generating links to your site, etc are all questions that came to mind.
So my bigger question is when do you hit the ceiling with free web services? Even WordPress.com and Blogger have their limitations. The answer to that question ultimately lies in your goals and reason for publishing content in the first place. Perhaps your goal has changed or grown, maybe you see new potential, you are ready to monetize, or, perhaps, you are just so awesome you need more control over your content. Each site will have it’s own set of circumstances.
What WordPress.org Can Do For You
When you realize you have hit the proverbial ceiling you will know it. My content manager of choice is WordPress.org and I encourage everyone to give it a serious look. In WordPress 3.0 you have more options that ever before in how you can post, organize, and direct traffic on your site. Creating multiple blogs on one domain is a new dynamic tool that is still being realized by bloggers.
Currently I’m using WordPress 3.0 for a familiy blog where each family member can have their own site and pull content into one main feed. I’m also using it to power an online store to sell Magic: the Gathering cards. At AiP we are considering it to give the school unlimited sub domain sites for one off projects by faculty and students.
With a little tinkering, you’ll find that your basic functions are available on WordPress and then begin to realize how the sky is the limit.
PodCamp Pittsburgh 5
With that said this is why you need to come to PodCamp Pittsburgh. To learn more about what these tools can do for you. At PodCamp you will:
- learn about how to use these tools, including WordPress
- meet people who can help you
- take your blog/podcast/Tumblr to the next level
Finally Not only is WordPress free, but so is PodCamp Pittsburgh! Technology is making our lives better.